Dubai, UAE – DAMAC Properties is one of the top luxury real estate companies and has launched the first digital rewards and recognition program named DAMAC Elevate. This unique initiative is intended to boost employee motivation through recognizing and celebrating accomplishments throughout the company.
The launch was held with the participation of Hussain Sajwani, Founder and Chairman of DAMAC Properties, and Ali Hussain Sajwani as the Director of Management in charge of Finance, Technology, Operations, and Hospitality. The presence of these two leaders underscored DAMAC’s dedication to establishing a workplace environment that’s rooted in gratitude and enthusiasm.
“DAMAC Elevate is much more than simply a platform. It’s a means of communicating that each effort and contribution is important,” said Hussain Sajwani. “Recognition plays a vital role in strengthening our culture, and we are pleased to take this important step in honouring our talented employees.”
The DAMAC principle is that recognition drives enthusiasm, loyalty, as well as collaboration. This new program, the firm aims to develop a better-connected and inspired workforce.
Real-Time Recognition Across All Levels
DAMAC Elevate allows employees to get real-time acknowledgement by a variety of methods, such as peer-to-peer acknowledgments and departmental heads’ approval. By making appreciation easier and evident, the system makes employees feel valued for their work.
The system is completely digitalized, which makes it easier to streamline the whole reward procedure. Managers can now customize the rewards and gifts they give according to individual preferences, giving recognition that is effective and meaningful.
While at the same time, the leaders can benefit from sophisticated analytics and data-driven reporting, which gives them a clearer picture of engagement among employees, the performance of their teams, as well as workplace morale. This data aids in making decisions as well as developing a longer-term strategy for growth.
Enhancing the Employee Experience
To DAMAC personnel, DAMAC Elevate provides an easy and intuitive experience. Members of the team can earn points in a rewards catalog, enhancing their professional and emotional connection to the company.
In the words of M. P. John, the Director of Human Capital Officer at DAMAC Properties, the platform represents an important step in the pursuit of and retention of the best talent.
“DAMAC Elevate isn’t just a rewards system; it’s a catalyst for stronger relationships, shared success, and meaningful connections across the organisation,” He said. “Recognising our people is central to DAMAC’s continued growth and global success.”
Setting a New Standard in Workplace Culture
The launch of DAMAC Elevate, DAMAC Properties sets a new bar to measure how contemporary companies appreciate and engage their workforce. The innovative strategy places DAMAC in the spotlight of the international list of talent and strengthens its status not just as a major player in the real estate industry and a leader in the field, but also as an organization that is focused on its people.
The launch of this platform is part of the larger strategy to foster high-quality work, create an environment that is positive for work as well, and empower employees to realize their full potential.
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Last modified: December 6, 2025
